The digital marketing world is still vagabond. A lot of stuff goes out there and there is little time to understand many of those things.

One of the things is understanding what makes a marketing campaign or product story catch imaginations like wildfire catches the forest. One of these things is GermFeed.

Coined by Shalabh Pandey on one of his 'I am in a mood to coin a marketing phrase' days (Other one being Hype Life Cycle), the Germ Feed theory attempts to highlight an important aspect of digital marketing- the phenomenon of information sharing and 'vanity content'.

An initial (and quick) explanation from his blog excerpt:

...This is what I would like to term as ‘GermFeed’ (Feed (tools/content and other enablers) given to the germ(concept/idea) to breed(spread/distribute) ) I know it has the word ‘germ’ in it- but germs can be good as well- ever had youghurt? Or a shot of antibiotics? A GermFeed is an enabler- (the same as bacterium in milk curd the entire milk). It could be anything- from ‘viral’ content to widgets/gadgets and apps to enablers like- tools for the blogosphere that can feed their insatiable desire to look cool, informed, share intelligently or simply help ‘pimp’ their virtual presence

Please contact me on shalabhpandey(at)gmail for further information

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