Shalabh Pandey on Marketing2012-02-23T13:30:57Zhttp://germfeed.com/atom.aspxQuick BlogcastWhat is Germfeed and how does it change Marketing paradigms?tag:www.germfeed.com,2008-10-22:8c4a2e6f-ca9a-424b-9084-52c31a1950faShalabh2008-10-22T08:34:00Z2008-10-22T08:34:00Z<br>The digital marketing world is still vagabond. A lot of stuff goes out there and there is little time to understand many of those things.<br><br>One of the things is understanding what makes a marketing campaign or product story catch imaginations like wildfire catches the forest. One of these things is GermFeed.<br><br>Coined by <a target="_blank" href="http://shalabh.wordpress.com">Shalabh Pandey</a> on one of his 'I am in a mood to coin a marketing phrase' days (Other one being <a target="_blank" href="http://www.hypelifecycle.com">Hype Life Cycle</a>), the Germ Feed theory attempts to highlight an important aspect of digital marketing- the phenomenon of information sharing and 'vanity content'.<br><br>An initial (and quick) explanation from his blog excerpt:<br><blockquote><p><span style="color: rgb(0, 0, 128);">...This is what I would like to term as <i><b>‘GermFeed’</b></i> <i>(Feed
(tools/content and other enablers) given to the germ(concept/idea) to
breed(spread/distribute) ) I know it has the word ‘germ’ in it- but
germs can be good as well- ever had youghurt? Or a shot of antibiotics?
A GermFeed is an enabler- (the same as bacterium in milk curd the
entire milk). It could be anything- from ‘viral’ content to
widgets/gadgets and apps to enablers like- </i></span><i><span style="color: rgb(0, 0, 128);">tools
for the blogosphere that can feed their insatiable desire to look cool,
informed, share intelligently or simply help ‘pimp’ their virtual
presence</span></i></p><p><br><i><span style="color: rgb(0, 0, 128);"></span></i></p><p><i><span style="color: rgb(0, 0, 128);">Please contact me on shalabhpandey(at)gmail for further information<br></span></i></p></blockquote><br>Welcometag:www.germfeed.com,2008-10-22:691e2bec-5e1c-4ad9-bb75-06ea8ab68a02Shalabh2008-10-21T16:33:30Z2008-10-21T16:33:30ZWelcome to my blog. Please check back soon for new entries.